A Simple Idea
If you combine Web 2.0 Thinking with cloud computing, social media and crowdsourcing, something really interesting happens: the hierarchical IT services firm starts to de-construct and in its place comes something new - a cloud ecosystem. Now we can tap into the power of social networks and cloud platforms to create Non-Linear Revenues from people know-how.
Applying Web 2.0 Thinking in the Cloud
With Web 2.0 Thinking, business innovation with IT requires more business users and consumers participating in the design and delivery of cloud apps and services. With this comes the need for less traditional software programmers and HTML-oriented Web designers.
When Tim O'Reilly first coined the phrase Web 2.0 in 2004, it was rightly, focused on the world of Websites and Web apps. Now that we have powerful cloud computing platforms to work with, Web 2.0 has just become pervasive in the battle for defeating IT complexity throughout the enterprise. Let battle commence!
To quote from Wikipedia:
"A Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to Websites where users are limited to the passive viewing of content that was created for them."