Being Design-Led

With the continuous consumerisation and commoditisation of IT, cloud apps must be created through a design-led approach. Just as no one expects to go on a one-week training course to learn how to use Facebook, LinkedIn or Twitter, so too, business apps and monetised services in the cloud must have an instantly-appealing, positive user experience.

Design Build Measure Analyse (DBMA)

The key to success with monetising cloud apps is maximising Trial-to-Subscription and year-on-year Subscription-to-Renewal - all a at low-touch sell.